Nova campanha da Marc Jacobs abraça a diversidade

Por: Fernanda Miranda

A nova campanha da coleção Primavera 2016 da Marc Jacobs é uma grande celebração da diversidade.

O ensaio, cujas fotos estão sendo compartilhadas ao longo desta semana no Instagram da marca, conta com a participação da cantora e atriz Bette Midler, de 70 anos, do casal gay James Whiteside e Dan Donigan, da diretora trans Lana Wachowski e também da cantora plus size Beth Ditto, que participa da sessão de fotos ao lado de sua esposa, Kristin Ogata – isso só para citar alguns exemplos.

Em nota, o estilista Marc Jacobs afirma que o ensaio fotográfico é um diário pessoal de pessoas que o inspiraram a abrir a mente para diferentes formas de ver e de pensar. “Elas encarnam e celebraram o espírito da beleza e da igualdade”, escreveu.

Juliette I have always wanted to work with Juliette Lewis. She is someone whom I have admired and respected throughout her entire career. After years of asking, I’m so happy we could finally collaborate. Juliette, Ruby, Riley, Alek and Mattia by David Sims for Spring/Summer 2016 @juliettelewis @aspiring323actress @loveme_rileym @mattia.pardini #alekwek

Uma foto publicada por Marc Jacobs (@themarcjacobs) em

Beth and Kristin God Bless America! The REAL wives of Portland, Oregon flanked by gorgeous and cool Kiki and one of the young dudes, Moses. Photographed by David Sims for Spring/Summer 2016. @marybethditto @kdhwillems @horribletomato #kristinogata

Uma foto publicada por Marc Jacobs (@themarcjacobs) em

This season’s ad campaign represents a series of connected events; a visual narrative. It is a personal diary of people who have and continue to inspire me and open my mind to different ways of seeing and thinking. The spectrum of individuals photographed in our Spring/Summer 2016 ad campaign represent a celebration of my America. In collaboration with photographer David Sims and stylist Katie Grand, the people featured in our campaign personify this collection of fashion through their individuality. Collectively, they embody and celebrate the spirit and beauty of equality. It is with an overwhelmingly full heart that I share this first portrait of our Spring/Summer 2016 ad campaign. Lana Wachowski. I was first introduced to Lana via YouTube in December 2012. The speech Lana gave to accept the Human Rights Campaign, Visibility Award, (October 20, 2012) was utterly profound in its script and her articulate, brilliant and timeless delivery. She expressed thoughts and ideas that have filled my head and heart always but had never been so eloquently captured in language that was so tangible, intelligent, poignant and full of possibility. I found myself referencing Lana’s words in my daily life and sharing her speech with close friends. In the days before our Spring/Summer ‘16 fashion show and through a fateful series of communications, much to my incomprehensible delight, Lana accepted an invitation to our show in New York City and thus I took her, “fashion show virginity.” Lana’s ineffable beauty captured by David in this portrait reminds me of the personal sentiment she shared with me about, “learning you can make important friends at anytime in your life.”

Uma foto publicada por Marc Jacobs (@themarcjacobs) em

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