Não é de hoje que Emma Watson defende a moda sustentável. Em 2016, por exemplo, a atriz foi ao Met Gala com um traje feito inteiramente de garrafas plásticas recicladas e seda orgânica. Ela também já criou uma linha de roupas feitas de algodão orgânico, cânhamo e outros materiais ecológicos com a estilista italiana Alberta Ferretti. E, agora, a estrela está aproveitando a exaustiva turnê de promoção do filme ‘A Bela e a Fera’, que ela protagoniza, para mostrar como é possível a moda caminhar de mãos dadas com o meio ambiente.

16 marcas de cosméticos cruelty-free ou veganas no Brasil

Emma Watson criou um perfil no Instagram para suas turnês de imprensa. Até agora, o The Press Tour tem quatro fotos dos looks que a atriz vem usando nas promoções de ‘A Bela e a Fera’ – todos dentro do conceito de moda sustentável. Nas legendas, Emma detalha os materiais usados nas peças e até explica o compromisso ecológico e humanitário das empresas por trás delas. Veja só:

Sunday was the first ever public screening of @beautyandthebeast! We were so happy to surprise the audience in Paris and say “bonjour” in person, especially as this is the country where it was created and Belle’s place of birth ???????????? Laura Kim and Fernando Garcia, the new Co-Creative Directors of @oscardelarenta, created this Jacobian flower-embroidered duchesse satin bustier with an organic silk faille sash and organic wool trousers as part of their first collection. The entire look was made in-house at Oscar de la Renta’s NYC atelier ❤ @burberry pumps handmade in Italy with organic silk. Fashion info verified by @ecoage #ecoloves Lipstick is a combination of Osaka Plum Matte and New Orleans Scarlet Matte from @thebodyshop who have used their fairly traded ‘Community Trade Brazil Nut Oil’ from Peru in this product along with the Lash Hero Mascara which uses ‘Community Trade Shea Butter’. Hair using @rahuabeauty who as well as being a natural brand partner with women from Amazonian nations such as Waorani, Achuar, Quichua, Quechua and Shuar to harvest their key ingredients Ungurahua, Sacha Inchi, and Buriti oils. Hair styling using @johnmastersorganicsusa who created their first organic haircare products in 1991 and use bottles made from the most recyclable plastic type and boxes made from 100% recycled paper with 100% soy ink. All brands are cruelty free. Beauty brands verified by @contentbeauty

Uma publicação compartilhada por The Press Tour (@the_press_tour) em Fev 21, 2017 às 11:26 PST

Na foto acima, Emma Watson usa não só roupas sustentáveis como também cosméticos ecológicos e cruelty-free, como da John Masters Organics. “[Eles] criaram seus primeiros produtos de tratamento capilar em 1991 e usam garrafas feitas do tipo de plástico mais reciclável e caixas 100% feitas de papel reciclado com tinta 100% feita de soja”, explicou Emma na legenda.

Bonjour Paris! Coat is from @stellamccartney, the world’s first luxury brand that is committed to producing products that do not use leather, skins, feathers or fur. Instead, Stella has spent years developing ways of using materials such as regenerated cashmere, recycled fabrics, organic cotton and forest-friendly fabrics. Jumper is from @filippa_k, a Swedish brand committed to four Rs: reducing, repairing, reusing and recycling. Tee by @boodywear, a brand that produces basics made with certified organic bamboo, produced using computerised 3D knitting, so no fabric is wasted. Its factories are zero-waste and have a closed loop system to stop any water being wasted. Bespoke beret by @maisonmichel made with organic cotton. Shoes are @goodguysdontwearleather. The brand doesn’t use any animal products in its collections. Fashion info verified by @ecoage #ecoloves

Uma publicação compartilhada por The Press Tour (@the_press_tour) em Fev 19, 2017 às 7:45 PST

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“Stella McCartney é a primeira marca de luxo do mundo que se comprometeu a não usar couro, peles, penas ou pelos em seus produtos. Em vez disso, Stella passou anos desenvolvendo maneiras de usar materiais como caxemira regenerada, tecidos reciclados, algodão orgânico e tecidos que não prejudiquem as florestas”

Today was a brilliant day of interviews, press conferences and photoshoots for @beautyandthebeast in France. We snuck out of the junket and onto the roof of the hotel to capture these shots against the beautiful Paris skyline. Custom @louisvuitton dress designed by @nicolasghesquiere. The dress fabric is Newlife recycled polyester, created from used plastic bottles. These are sourced, mechanically processed and spun into yarns in Italy, with a fully traceable supply chain. This saves energy and reduces CO2 emissions compared to creating brand new polyester fibre. The arm band was created in a carbon-neutral mill. Dress validated by @ecoage #ecoloves

Uma publicação compartilhada por The Press Tour (@the_press_tour) em Fev 20, 2017 às 2:16 PST

“(…) O tecido do vestido é poliéster reciclado Newlife, criado de garrafas plásticas usadas. Elas são obtidas, processadas mecanicamente e transformadas em fios na Itália, com suas etapas de fornecimento totalmente rastreáveis. Isso economiza energia e reduz as emissões de gás carbônico em comparação a criar uma fibra de poliéster nova em folha”

Merci beaucoup Paris for the wonderful start to the @beautyandthebeast tour! We felt like we were back in the heart of the film. Next stop – London. Did you know in the French version of the film, Cogsworth is called Big Ben? And Philippe is called Philbert?! ???????????? Body by @woronstore, a slow fashion brand that focuses on everyday essentials. Each underwear garment is made from Lenzing Modal® fabric, a fibre made from beech wood sourced from sustainable forestry plantations in Europe. Socks by @boodywear, a brand that produces underwear made with certified organic bamboo, produced using computerised 3D knitting, so no fabric is wasted. Its factories are zero-waste and have a closed loop system to stop any water being wasted. Faux leather jacket and dress by @stellamccartney Boots by @goodguysdontwearleather. The brand doesn’t use any animal products in its collections, which are made in Porto, Portugal, helping preserve the traditional shoe making industry of the region. Fashion info verified by @ecoage #ecoloves Concealer by @rmsbeauty which is formulated with raw, food-grade and organic ingredients in their natural state. Red pomegranate cheek and lip stain by @thebodyshop, who campaign to ‘Enrich Not Exploit’ by protecting endangered habitats from intensive farming expansion, bronzer by @vitaliberata who have developed a collection of tanning products free from parabens, alcohol and that spray tan smell. Powder by @iliabeauty which is made from organic powdered corn and minerals instead of loose talc. Brown eye pencil by @honest_beauty who champion fair labour and human rights with their Health & Sustainability Standards. Lip balm from @tataharper who formulate and manufacture their natural and organic products from their farm in Vermont. Eyebrow gel by @janeiredale which is certified cruelty-free and eyebrow pencil by @alimapure who make their products in a diverse range of colours to suit all skin tones and offset 100% of their corporate carbon emissions. Beauty product info verified by @contentbeauty

Uma publicação compartilhada por The Press Tour (@the_press_tour) em Fev 21, 2017 às 12:54 PST

“Pó compacto da ILIA, feito de milho orgânico em pó e minerais no lugar de talco. Lápis de olho marrom por Honest Beauty, que defende o trabalho justo e os direitos humanos com seus padrões de saúde e sustentabilidade“.